Freedoh Bakery

Project Overview
Freedoh Bakery is a food product manufacturing start-up that sells gluten-free pizza dough, cookie dough and cake mix kits. Their target market is made up of consumers seeking gluten free products, so being perceived as trustworthy and certified GF is important in the design. But it was important to me that it look tasty - as a lot of gluten-free branding focuses only on looking healthy and trustworthy.

Freedoh Bakery understands that people with food allergies or intolerances want to indulge in delicious treats like everyone else. I focused on making the design look trust-worthy and made with care but also delicious and indulgent.